Hello! I’m Catalin.

digital nomad,
hybrid web & ui/ux designer. problem solver. the guy in the back. out of season traveler. transparency lover.
BIO
As for all designers, my portfolio should speak for me. In addition, I'd like to say that I have 12+ years experience in designing for web and illustrating, and gradually, along with the evolving technology, designing for mobiles. During this time, I worked mostly remotely in long-term collaborations with different agencies across the globe, but I do have some years inside agency as well and I am familiar with other work environments, like Agile Management.
Over the years, I gained knowledge in the User Experience field, user behavior, and other must-have skills that come only with experience, like checkout process optimization, how to focus on focus on usability and content structure, brand consistency, cognitive simplicity, or DOs and DON’Ts in general.

I studied with great passion psychology, which helped me to have a deeper understanding of perception in general, user behavior and interaction with a product or interface.
I also work with HTML/CSS and Wordpress for small and medium websites. Having this knowledge helps me in the creation process and to deliver a quality design, optimized for being translated into a final product.

I see myself more as a solution provider and partner rather than just a designer. I follow logic and sometimes tend to bend the rules. I love artistic designs and interfaces but I tend to stay away from “the artistic” that makes user interaction difficult. I consider that the transparency of the information and of the options available is the key factor in creating something a user can feel comfortable and safe with.

I also love to work with wood, creating rustic and useful/decorative objects mostly from recycled wood and restoring old furniture. I like to get involved in all sorts of creative projects, innovate or just make things better. Vegetarian for ~15 years, loving hiking, rock climbing and when I’m not working, most of the times you can find me in nature. Other interests include learning new languages, photography, arts, meditation and ludic yoga, mindfulness, philosophy, cinematography, healthy lifestyle...and the list could go on :)

I speak Romanian [native], English [advanced], Spanish [always learning] and I’m learning French [need practice] and Portuguese [not quite there].

SKILLS
Web & UI Design, Responsive and native mobile design, Illustration, Interactive design - rich media and user engagement content, prolific with Web Banners, HTML/CSS, Wordpress, Advanced on-site white-hat SEO, basic JavaScript (editing already built jQuery animation effects, sliders, photo galleries, etc), content structure wireframing, user flows, prototyping.

CLIENTS
Over the years, I've been working mostly indirectly for some of the biggest brands in the known universe, usually using assets provided and following brand guides for creating user engagement content, animations, and cross-devices user interfaces. Unfortunately, for NDA reasons I can not showcase this work on my public portfolio, but I will list some of the brands I did work for:
Automotive: BMW, Fiat, GMC, Jeep, Michelin, Volvo, Bentley, Infinity, Lincoln, Prestone, Land Rover, Chevrolet, Kia, Toyota, Honda, Mitsubishi, Valvoline. Technology: Samsung, Dell, HP, AT&T, Atlantic, Bose, Huawei, Alienware, Beats by Dre, KitchenAid, Mitel, Nikon, Playstation VR, Fibit, Bayer, TD Ameritrade. Entertainment: Disney, Ubisoft, Netflix, Paramount, AMC, Films Seville, CCM Hockey, Forbes, Call of Duty, Far Cry Primal, Batman vs. Superman, The Gambler, Captain America Civil War, Deepwater Horizon, Playstation Zero Horizon Dawn, Smurfs The Lost Village, Vikings, Tangled Before Ever After, Transporter 4, Oceans 8. Clothing: Adidas, Abercrombie & Fitch, Asiscs, Intermix, Hollister, Nordstrom, Caroline Néron, Ernest, Rockland, RW&CO, Tiffany, Uniqlo, ExOfficio, Simons, Celio, Saks Fifth Avenue, Carter’s, ToysRus, Fisher Price, OshKosh B’gosh. Food Industry and Stores: Barilla, Kelloggs, Kinder, TicTac, Zatarains, Del Monte,, M&M’s, Thomas Bread, Tim Hortons, Campbell's, Kraft, Lean Cuisine, Nutella, Swanson, Knorr, Boursin, Catelli, Hershey’s, Dairylea, Pringles, Tums, 7Eleven, Metro, Walgreens, McDonalds, Woolworths. Drinks: Budweiser, Captain Morgan, Jack Black, Wisers, Johnnie Walker, Dr Pepper, Peet’s Coffee, Remy Martin, DAVIDsTEA, Lavazza, Mad Jack, Pernod Ricard, Michelob. Health Care & Cosmetics: Rimmel, Garnier, Jergens, Pronamel, L’Oreal, Mabels Labels, Maybelline, Revlon, Kimberly Clark, Aura Fragrance. Financial: Visa, CIBC, RBC, CBB, Desjardins, HSBC, Scotiabank, Amica Insurance. Transportation & Traveling: Booking.com, Hotels.com, Air Canada, Norwegian, JetBlue, West Jet, Via Rail, Metrolinx, Enterprise, Pratt & Whitney, Caesar's Pool, Hilton, JW Marriott, Niagara Tourism, Celebrity Cruises, OLG, Royal Caribbean, Tourism Quebec. Other: Home Depot, Honda Power, Dewalt, GE Appliances, FedEx, Lego, Monopoly, Scotch Brite, Royale Velour, Glade, Canadian Cancer Society, Centrum, Toronto Humane Society, Zantac, Able To, Advil, Texas Oncology, Envolve, Pacific Blue Cross, Merrik, Pet Valu, Blue Buffalo, Pet Smart, Tidy Cats...and others.